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The
FIERCE Way

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Committed to "Be Different"

FIERCE was founded in 2019 to challenge the status quo in youth athletics, including the following troubling national trends in girls soccer.

Inequality

Men coach ~75% of the 294 top-flight women's teams surveyed by FIFA. They run nearly 90% of youth clubs in the ECNL. 

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Yahoo!
Sports
Online

Mental Health

Feelings of persistent sadness and hopelessness has increased by about 60% among teen girls over the past decade.

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Centers for
Disease Control
and Prevention

Male-Ruled

As women's soccer undergoes a historic shift toward gender equity, elite girls' soccer is still largely controlled by men.

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The
Washington
Post

Pay to Play

The escalting expenses and excessive travel have excluded access to youth sports such as soccer for far too many families.

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The
New York
Times

Injury & Burnout

Female athletes have a
46x increased risk of ACL injuries than their male counterparts in cutting sports such as soccer.

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Mass
General
Brigham

Kids Quitting

The average child today spends less than three years competing in a sport, with most quitting entirely by the age of 11.

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Aspen Institute
and
Project Play

FIERCE Differentiators

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Club Philosophy

Mission, Vision, Values
Club Technical Plan
Coach Development
Player
Development

At FIERCE, we are guided by our mission, supported by our technical plan, and strengthened by our commitment to developing our coaches. However, at the heart of our club philosophy lies our deepest motivation: player development. 

Club Technical Plan

We develop players who attack the game with and without the ball. We instill a fierce playing mentality beginning at the individual level, so that players become masters of the ball first, then masters of the game at the team level. Our players have the freedom, knowledge, and understanding to read the game and make autonomous decisions in order to maximize their impact.

We are more than coaches - we are role models and teachers invested in the overall health, safety, and development of our players. We inspire freedom and autonomy by immersing our players in game-like training environments. Our trainings are structured to support the holistic development of each individual player, with our coaches facilitating a high-energy, dynamic, and exciting training experience. 

We prioritize the holistic needs of players for long-term athletic development. FIERCE considers the physical, cognitive, and psycho-social needs of children at each age and stage of development. This allows us to create a framework to develop players within the club game model. Our club curriculum is adapted to develop specific objectives over time that help players advance along the FIERCE development process.

Philosophy
on Soccer
Philosophy
on Teaching
Talent
Development

Player Journey

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