The FIERCE Way is built on the belief that any Fearless, Intelligent, Enthusiastic, Respectful, Coachable and Empowered young woman will find success both on and beyond the pitch regardless of race, religion, social status, or upbringing if provided a player-first community that challenges the status quo.
We provide the facilities, internal leagues, and unique competition formats to expedite skill growth and enhance player engagement with multi-surface training.
We teach strength, agility, injury prevention, and fueling best practices to instill lifelong healthy habits. Basketball and volleyball are used for mental and physical recovery.
We provide confidence-building literature, soccer-specific player journals, video analysis software, and book groups to foster psycho-social development and well being.
We provide resources and support to help players make, what we believe to be not be a 4 year choice, but rather a 40 year decision regarding their post-secondary life path.
Objective data and thought-leading research guided the mapping of club objectives to key performance indicators and measurable community impact. Coaching matrices and frequent player assessments ensure club-wide consistency during sustained 40% YOY growth. Highly personalized, referral-driven observations protect our differentiated culture and philosophy.
We strive to be "clock builders" not "time tellers". Players should experience a cohesive FIERCE Way and a sense of family at every session and match. Timely communication, a weekly club outlook, and the Digital Coaching Center keep everyone aligned. Our Jr. Advisory board will champion player needs and ensure alumni own the club's future.
Duktig journal reviews and platforms such as TeamSnap, Hudl, and Techne Futbol provide valuable insights regarding player development and engagement. Annual member surveys, academic and character reports, club-wide calibration meetings, and collaboration with like-minded organizations across the country also guide future priorities and initiatives.
The Aspen Institute reports that only 27% of youth coaches are female. We model gender equality with one of the nation's only predominantly female staffs, compared to <10% in the largest Central Texas clubs. Our coaches are industry and community leaders who model life and career readiness in professions outside of soccer. They earn advanced national licenses via ground-breaking, women's-only USSF courses hosted by FIERCE. EY research indicates 94% of women in the C-Suite played youth sports, so maintaining >90% retention and connecting girls to relatable leaders is critical.
Noting that 70% of children quit sports by the age of 13 according to the National Alliance of Youth Sports, we provide highly individualized training environments that emphasize long term player development and retention over short term results. We develop age groups instead of teams, providing highly diverse playing opportunities, as recommended by Changing the Game Project and the youth experiences of countless professional players. Youth female athletes are also less than half as likely to get pregnant according to a report by the Women's Sports Foundation.
An extensive study at the University of Louvain, commissioned by Belgium football leadership prior to their soccer "Golden Age", identified a lack of emphasis on development and confirmed that 2v2 and 5v5 small-sided games were essential for skill growth. Similarly, research at the University of Sao Paola indicates that futsal yields as much as a 600% increase in touch volume for players. This is why summer and winter futsal seasons are integral to our philosophy. Likewise, 2v2 activities and rondos appear in almost every technical session for every age group.
We encourage our girls to compete in multiple sports and pursue passions off the pitch, citing National Athletic Trainers' Association research showing increased injury and burnout from specialization. National Association of Sports Commissions research says families spend $8.7B annually on travel on top of $5B in fees. USYS boasts >100K players and countless national events in TX alone, making 4,500 miles of travel for ECNL teams in the region seem excessive. We empower players with recruiting software and ID events, and are coordinating elite friendlies that are coupled with university tours.
More than half of US soccer participants have a household income under $75K per year, according to the Sports and Fitness Industry Association. USA Today reports that dues exceed $3,500 annually in most organizations, which then collect additional fees for offseason programming. Because too many girls are denied opportunities or left socially isolated for large portions of the year, we provide every player a $3,250 subsidy, 3-5 sessions weekly for a full 12 months, a uniform kit, and free access to advanced training and communication platforms to foster a sense of community and belonging year round.
Hear why families searching for something different choose FIERCE.